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**TARGET SHIFTS FOCUS FROM PHYSICAL MEDIA IN-STORE**
TARGET has decided to reduce the presence of physical media in its stores, with a spokesperson stating that the company is moving the limited assortment of DVDs it sells in stores to its website.
**REDUCTION OF PHYSICAL DVD SECTION IN STORES**
Moving forward, TARGET will only offer select DVDs in stores during key times, such as new releases or popular gifting seasons like holidays. This will make the physical DVD section even smaller and only available during specific times, with a wider selection still available on the TARGET website.
**REPORTS OF TARGET’S DVD STRATEGY CHANGE**
Reports surfaced about TARGET backing away from DVDs, with claims that the store will stop selling physical media in-store and online by 2025. However, TARGET clarifies that they will continue to sell physical games in-store and online, with the DVD aisle experiencing the most significant impact.
**INQUIRIES ABOUT TARGET’S MEDIA STRATEGY CHANGE**
THE VERGE reached out to TARGET for more information about the shift in their media strategy and when it will take place but did not receive an immediate response.
**THE SHIFT AWAY FROM PHYSICAL MEDIA**
With the increasing popularity of streaming and digital games, physical media has become less relevant for some consumers. However, for those who still enjoy browsing physical DVDs, this shift may be disappointing. After years of navigating through expensive streaming services, physically browsing the DVD aisles of stores like TARGET provided a more straightforward way to find something to watch.
**Sources:**
– IGN
– X account @PhysicalMedia
