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**UBISOFT’S TECHNICAL ERROR RESULTS IN FULLSCREEN ADS IN ASSASSIN’S CREED ODYSSEY**
Ubisoft claims that a “technical error” caused fullscreen pop-up ads to appear in Assassin’s Creed Odyssey this week. Reddit users reported seeing these ads on Xbox and PlayStation versions of the game, with one appearing when navigating to the map screen. Players expressed their displeasure, calling the experience “disgusting.”
**UBISOFT SPEAKS OUT**
In response, Ubisoft spokesperson Fabien Darrigues acknowledged that some players encountered pop-up ads while playing certain Assassin’s Creed titles. Darrigues stated that this was due to a technical error, which the company promptly addressed upon learning of the issue.
**THE TECHNICAL ERROR**
Although Ubisoft has not provided details about the technical error, it was unlikely that the ads were added by the game itself. It is suspected that someone at Ubisoft intentionally coded the ads into the game to promote their latest versions of Assassin’s Creed. It remains unclear whether this was a limited test that was inadvertently made public, or if there were plans to officially implement the ads. Regardless, adding pop-ups to a paid game has been met with criticism from the gaming community.
**MICROSOFT’S SIMILAR ADS**
Microsoft has also used fullscreen pop-up ads to promote its own games on Xbox, which has annoyed some Xbox owners. However, these ads only appear when booting up the console and are not as intrusive as the ones seen in Assassin’s Creed Odyssey.
**A SHIFT IN GAMING ADVERTISING**
The appearance of fullscreen pop-up ads in games is a departure from the traditional in-game advertising, such as billboards in open-world games or product placement in sports titles. While in-game ads have been a part of gaming for some time, the sudden appearance of intrusive pop-ups has raised concerns among players.
**THE FUTURE OF GAMING ADS**
The addition of fullscreen pop-up ads in the middle of gameplay is a concerning development for the gaming industry. Players have already invested a significant amount in purchasing games, and the prospect of being bombarded with ads during gameplay is unwelcome. It is crucial that companies like Ubisoft address these issues to ensure that such “technical errors” do not become the norm in the gaming industry.
Sources:
– Reddit users report fullscreen pop-up ads in Assassin’s Creed Odyssey
– Ubisoft spokesperson statement
– Microsoft’s use of fullscreen Xbox pop-up ads
