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GOOGLE INTRODUCES AI SUMMARIES IN SEARCH RESULTS, NOW WITH ADS
GOOGLE HAS RECENTLY ROLLED OUT ARTIFICIAL INTELLIGENCE (AI) SUMMARIES IN SEARCH RESULTS, AND THEY HAVE NOW INCORPORATED ADS INTO THESE SUMMARIES. IN AN UPDATE ANNOUNCED ON TUESDAY, GOOGLE HAS SHARED THAT THEY WILL BEGIN TESTING SEARCH AND SHOPPING ADS WITHIN AI OVERVIEWS FOR USERS IN THE US.
AI OVERVIEWS NOW INCLUDE SPONSORED PRODUCTS
IN THE EXAMPLE SHARED BY GOOGLE, THE AI OVERVIEW GENERATED BY THE SEARCH ENGINE INCLUDES A RESPONSE TO THE QUESTION: "HOW DO I GET WRINKLES OUT OF CLOTHES?" BELOW THE AI-GENERATED SUGGESTIONS, THERE IS A NEW "SPONSORED" SECTION FEATURING A CAROUSEL OF WRINKLE SPRAY PRODUCTS AVAILABLE FOR PURCHASE FROM RETAILERS SUCH AS WALMART AND INSTACART.
ADVERTISERS ELIGIBLE TO APPEAR IN AI OVERVIEWS
GOOGLE HAS STATED THAT THEY WILL DISPLAY ADS IN AI OVERVIEWS WHEN THEY ARE RELEVANT TO BOTH THE USER’S QUERY AND THE INFORMATION PRESENTED IN THE AI OVERVIEW. ADVERTISERS WHO ALREADY RUN CERTAIN CAMPAIGNS THROUGH GOOGLE WILL AUTOMATICALLY BECOME ELIGIBLE TO HAVE THEIR ADS FEATURED IN AI OVERVIEWS. GOOGLE ALSO MENTIONS THAT THEY WILL CONTINUE TO TEST AND LEARN NEW FORMATS, GATHERING FEEDBACK FROM ADVERTISERS AND THE INDUSTRY.
UNCERTAINTY SURROUNDS THE IMPLEMENTATION OF ADS IN AI OVERVIEWS
ALTHOUGH GOOGLE HAS ANNOUNCED PLANS TO INCORPORATE ADS IN AI OVERVIEWS, THERE IS NO SPECIFIC TIMELINE PROVIDED FOR WHEN THIS TESTING WILL BEGIN. THIS MOVE HAS RAISED CONCERNS ABOUT THE POTENTIAL IMPACT ON THE USER EXPERIENCE, AS IT MAY LEAD TO AN INCREASE IN CLUTTER WITHIN THE AI SUMMARIES PROVIDED TO USERS.
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