Max n'est peut-être pas celui à surveiller après tout

WARNER BROS. DISCOVERY’S NEW STRATEGY

Warner Bros. Discovery has been shaking things up in the world of streaming by rebranding some of its projects as HBO shows. This move comes after efforts to establish Max as a premier platform for new content.

REBRANDING EFFORTS

Initially promoted as Max Originals, shows like The Penguin and Dune: Prophecy will now be marketed as HBO Originals. This shift aims to clarify the types of content released under each brand and differentiate their offerings.

SIMULTANEOUS PREMIERES

Moving forward, shows will premiere simultaneously on both Max and HBO, similar to popular series like House of the Dragon and Succession. This decision reflects Warner Bros. Discovery’s focus on IP-based content and the importance of both platforms.

A SHIFT IN PRIORITY

The decision to rebrand upcoming projects like Harry Potter, Lanterns, and Welcome to Derry as HBO Originals signals a shift in focus from Max to HBO. Executive Casey Bloys acknowledged that using IP as a distinction between platforms felt unnecessary as creative teams worked on these shows.

ADAPTING TO CHANGE

While Warner Bros. Discovery initially tried to promote Max by labeling content as Max Originals, the company has realized the importance of aligning with the established HBO brand. This shift to simply calling shows HBO originals reflects a more sensible approach.

REVAMPING THE STRATEGY

Despite efforts to establish Max as a standalone platform, many still view it as part of HBO’s identity crisis. By refocusing on HBO, Warner Bros. Discovery may broaden its audience for new series, while still providing content on Max.

LOOKING AHEAD

While this transition may change the types of series premiering exclusively on Max, Warner Bros. Discovery is committed to providing a diverse range of content on both platforms. This adjustment aims to streamline their branding and offerings for viewers.

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