SONOS UNVEILS NEW ULTRAPREMIUM SOUNDBAR CODENAMED LASSO

In an effort to address customer frustrations and negative sentiment surrounding its poorly received mobile app redesign, Sonos is working diligently to improve its performance and fix bugs. Despite these challenges, the company remains focused on developing new hardware products, with one notable addition being an ultrapremium soundbar codenamed Lasso.

The Lasso soundbar, currently in limited beta testing, is poised to succeed the existing Sonos Arc model, offering upgraded components and speaker drivers. This overhaul comes at a higher expected price point of over $1,200. While the exterior design of the Lasso soundbar closely resembles the Arc, its revamped internals promise enhanced audio quality and performance. Sonos aims to release the Lasso later this year, pending any unforeseen delays.

Moreover, the Lasso soundbar will be the first Sonos product to integrate technology from Mayht, a Netherlands-based startup acquired by Sonos in 2022 for $100 million. This technology is anticipated to revolutionize audio transducers, contributing to the overall audio experience of the Lasso soundbar. Challenges have arisen in making Mayht’s transducer system more cost-efficient due to the utilization of premium neodymium magnets.

With the upcoming release of the Lasso soundbar, Sonos enthusiasts can expect an even greater immersive experience compared to the Arc, particularly in terms of bass performance. The Lasso soundbar will also support Bluetooth audio playback, a feature absent in previous Sonos soundbars. Additionally, the soundbar is designed to work seamlessly with Sonos Ace headphones for private listening, with plans to expand compatibility to other Sonos soundbars in the near future.

As Sonos continues to work on rectifying issues with its mobile app through frequent updates, the company is actively listening to customer feedback and striving to improve user experience. While challenges remain, Sonos is committed to delivering top-tier audio products that meet the expectations of its discerning customer base. Stay tuned for more updates and announcements from Sonos as they continue to innovate in the audio industry.