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# AMAZON LAUNCHES NEW SHOPPING EXPERIENCE INSIDE GAMES AND VIRTUAL WORLDS
Amazon has revealed its latest shopping innovation, “Amazon Anywhere”, which allows users to shop for real-world goods within games and virtual worlds. The feature was showcased in Niantic’s new game, Peridot, and enables users to link their Amazon accounts to purchase virtual and real-world products seamlessly.
According to Steve Downer, VP of Consumer Electronics at Amazon, “We’re creating a new landscape for shoppable entertainment and digital experiences while continuing to meet our customers where they are, with the products they love.” Amazon Anywhere aims to revolutionize the way users interact with shopping while gaming, making it easier to purchase real-world items from in-game virtual stores.
# PERIDOT USERS CAN NOW BUY GOODS IN REAL-TIME
Once users link their Amazon accounts with Peridot, they can browse and purchase a plethora of products, including Peridot-themed merchandise and even customize the fit type, color and size of shirts. Users can view the final price and estimated delivery date before checking out, making the in-game shopping experience all the more seamless.
# AMAZON SEEKS TO EXPAND IN-GAME SHOPPING
Amazon is not new to in-game features and has previously launched Alexa-powered voice control tool Alexa Game Control with Dead Island 2. While this feature worked well, it did not garner much attention. However, the company seems to be investing heavily in in-game shopping, and Anywhere is the first of its kind to include a storefront.
# A NEW LANDSCAPE FOR IN-GAME SHOPPING
Anywhere is Amazon’s attempt to pave the way for a new landscape of shoppable entertainment and digital experiences. Currently, most shopping in virtual worlds is limited to purchases of virtual currency and in-game digital items and poses no easy path to purchase physical products. Amazon is hoping to change that with its new innovation. The company has even created a dedicated page for developers who are interested in building their own Anywhere experiences.
In conclusion, Amazon’s newest shopping experience, Amazon Anywhere, sets to revolutionize in-game shopping. The seamless integration of virtual and real-world shopping experiences is a bold step towards creating a new landscape of shoppable entertainment and digital experiences.
Sources:
Amazon Anywhere Launches Augmented Reality Shopping – Amazon
Decentraland Metaverse Fashion Week 2023 – The Verge
Dead Island 2 releases gameplay trailer showing how Alexa can control the game – The Verge.
