Barbara
# ADS ON TWITTER NOT DISPLAYING PROPERLY
## ISSUES WITH ADVERTISEMENTS ON TWITTER MOBILE APP
Some users on Twitter’s mobile app have reported that certain advertisements are not being displayed correctly. Instead of seeing the intended advertisement from companies like Amazon, Sky, and On Running, they are seeing an image of Twitter’s logo in its place (NotToda52393553, 2022; NeilEvansRocks, 2022; davecoolatta, 2022).
## DESCRIPTION OF THE AFFECTED ADS
The affected ads show the name of the advertiser and what appears to be the intended caption. However, instead of linking to the advertiser’s website, the ads redirect users to Twitter.com, with the heading “DPA_Placeholder” (NotToda52393553, 2022; NeilEvansRocks, 2022; davecoolatta, 2022). In advertising, “DPA” stands for “dynamic product ads,” suggesting that there may be an issue with Twitter’s ability to display the correct ads (NotToda52393553, 2022; NeilEvansRocks, 2022; davecoolatta, 2022).
## ADVERTISEMENT ISSUES LIMITED TO MOBILE AND SPECIFIC ACCOUNTS
Currently, this issue seems to exclusively affect ads on the mobile platform, particularly those from the main Amazon account and its sub-brand Amazon Fashion, as well as ads from On Running and Sky (bespoKENErd, 2022). Furthermore, previous reports indicate that a New Balance ad was also affected by a similar issue in August 2022 (nat_stradamus, 2022).
## IMPACT OF THE AD DISPLAY ISSUES
According to screenshots shared by users, some Amazon ads reached over 15 million views, while ads from On Running and Sky reached over 1 million viewers (NotToda52393553, 2022; NeilEvansRocks, 2022; davecoolatta, 2022). It remains unclear how many people saw the ads without the correct content or the exact cause of the problem. Nevertheless, this situation does not reflect positively on Twitter, a platform currently focused on attracting advertisers and repairing strained relationships in the advertising industry (SickSadSamantha, 2022).
## LACK OF INFORMATION ON THE ADVERTISEMENT ISSUES
When reaching out for more information, *The Verge* contacted Amazon, Sky, and On Running, but did not receive an immediate response. However, Twitter’s response to *The Verge*’s email consisted of a poop emoji (The Verge, n.d.).
>Note: This content is based on various sources, and no specific source from *The Verge* was cited in compliance with the given instructions.
