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# TWITTER REBRANDS “SUPER FOLLOWS” TO “SUBSCRIPTIONS”
Twitter has rebranded its “Super Follows” feature to “Subscriptions” which allows users to subscribe to individuals and access exclusive content. The new feature was promoted last week by Twitter owner Elon Musk who noted that it could be found under the “Monetization” section of settings. The rebranded Subscriptions have many of the same features as Super Follows. According to Twitter, other features like newsletters will be included as potential bonus content in the future.
# SUBSCRIPTIONS MENU AND ELIGIBILITY
Users can offer monthly subscriptions at $2.99, $4.99, or $9.99 on iOS, Android, and Twitter’s website. However, creators can only start selling subscriptions if they are in the US. Users in the US, Canada, New Zealand, and Australia can currently purchase subscriptions. To offer subscriptions, users must fulfill some requirements, including having at least 500 followers, posted 25 tweets in the past 30 days, or be at least 18 years old. The more extensive set of requirements is listed on Twitter’s support page, which includes having 10,000 active followers to qualify.
# EARNING REVENUE AND SERVICE FEES
According to Twitter, creators can earn up to 97 percent of revenue if they make under $50,000 in lifetime earnings. It switches to up to 80 percent once a creator’s earnings exceed that amount. A tweet from Elon Musk mentions that Android charges 30 percent on subscriptions the first year and 15 percent thereafter; however, Google’s Google Play “Service fees” page states that the company charges 15 percent on subscriptions from the beginning. We asked Twitter whether creators would get that additional 15 percent, but the company’s press email auto-replied with a poop emoji.
# TAKING AIM AT SUBSTACK
Twitter’s move to include newsletters in future bonus content comes after newsletter platform Substack announced its own Twitter-like “Notes” feature last week. Subsequently, Twitter throttled Substack links and even limited engagement with Substack’s Twitter account, though those restrictions have been walked back.
# THE PROMISES MADE TO CREATORS
Elon Musk has hinted at establishing a creator fund as well as providing them with “higher compensation” for written and video content in the past. In February, he originally stated that Twitter would start sharing ad revenue with creators for ads that show up in their reply threads, which still doesn’t appear to have happened.
Note: Sources for this article are available upon request.
